“Campaigning via the Internet (and other communication technologies like mobile phones) is known as e-campaigning. It is not a replacement to traditional forms of campaigning, but an extension. It is speeding up campaigning mobilisations, expanding campaign reach, creating new possibilities for pressing for change and enabling supporters to participate as never before.” – Duane Raymond (FairSay.com), A New Tool for an Old Art

Developments in new media or new technologies offer us more and more opportunities to reach and engage wider audiences and get people involved in influencing and shaping the decisions and activities that affect them. The potential benefits to a campaign are massive but starting out can be scary. Finding the resources in terms of time, money and skills to get to grips with everything can seem quite daunting….where exactly do you start?

But this needn’t be overwhelming, or seen as an add on to your workload; there is a wealth of resources, free online tools and experience out there as well as a community of people doing it well and constantly modifying and trying new things to inspire.

With this series of blogs we wanted to highlight some of this and share resources, tips and insights to help you campaign for change. So the following is based on what we have amassed from all the good examples out there and pulls together  all Liam’s hard work developing and promoting http://www.louder.org.uk/ and the role of new media in campaigning generally, as well as other Campaigning Effectiveness resources.

Over the next few weeks we will be covering a range of new technologies and how they are being utilised by campaigners to achieve change. Please add in any comments, links or resources of your own.